souls album launch

Album launches have become something of a standard affair.

Not for Sony's launch of Souls: Release.


This finely sampled collection of Southern American
Prohibition-Era voices is put to modern beats to create an immersive and heady album.
In an abandoned house in Peckham, London, Mix & Muddle created a bespoke selection of
cocktails to compliment an experiential show. 

Invited industry guests were given wireless headphones on arrival,

along with one of our bespoke cocktails,

and then taken on a journey that explored tracks from the album.

Each track was synced to lighting, dance performances, 

and pyrotechnics to create a truly unique album launch.


More cocktails flowed following the show...

the cocktail in the middle...

the southern unknowns

40ml Plantation 3 Stars Rum

20ml Buttermilk

20ml Peach Puree

12.5ml Maple Syrup

15ml Egg White

Served in an old-fashioned glass

Garnished with dried Hop flowers