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Souls Album Launch


Album launches have become something of a standard affair.

Not for Sony's launch of Souls: Release.

This finely sampled collection of Southern American
Prohibition-Era voices is put to modern beats to create an immersive and heady album.
In an abandoned house in Peckham, London, Mix & Muddle created a bespoke selection of
cocktails to compliment an experiential show. 

Dancers for Souls album launch
Souls Album cover

Invited industry guests were given wireless headphones on arrival,

along with one of our bespoke cocktails,

and then taken on a journey that explored tracks from the album.

Each track was synced to lighting, dance performances, 

and pyrotechnics to create a truly unique album launch.


More cocktails flowed following the show...

Souls album cocktails

the cocktail in the middle...


40ml Plantation 3 Stars Rum

20ml Buttermilk

20ml Peach Puree

12.5ml Maple Syrup

15ml Egg White

Served in an old-fashioned glass

Garnished with dried Hop flowers

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