souls album launch
Album launches have become something of a standard affair.
Not for Sony's launch of Souls: Release.
This finely sampled collection of Southern American
Prohibition-Era voices is put to modern beats to create an immersive and heady album.
In an abandoned house in Peckham, London, Mix & Muddle created a bespoke selection of cocktails to compliment an experiential show.
Invited industry guests were given wireless headphones on arrival,
along with one of our bespoke cocktails,
and then taken on a journey that explored tracks from the album.
Each track was synced to lighting, dance performances,
and pyrotechnics to create a truly unique album launch.
More cocktails flowed following the show...
the cocktail in the middle...
the southern unknowns
40ml Plantation 3 Stars Rum
20ml Peach Puree
12.5ml Maple Syrup
15ml Egg White
Served in an old-fashioned glass
Garnished with dried Hop flowers