ASDA has seen what's happening in the expanding world of cocktails,

and wanted to show that they're listening.
Via top PR agency Mischief, we were tasked with creating a series

of event bars that explored ASDA's product range,

including a growing range of spirits and liqueurs,

in an innovative and playful way.

The pièce de résistance was a Christmas dinner for 25 selected press and ASDA big wigs, that paired a seven course taster menu,

with palate cleanser cocktails inbetween each course.

We worked closely alongside Mark Richmond,

ASDA's head development chef, to create a multi-sensory

experience for these high-profile diners. 

Happy New YeaR

25ml ASDA Extra Speical Gin
15ml Belvoir Ginger Cordial
1 tsp Blackcurrent Jam
15ml Lemon Juice
100ml Progrigio Sparkling Wine

Served in an Amber wine goblet

Garnished with a Blackberry