ASDA has seen what's happening in the expanding world of cocktails,
and wanted to show that they're listening.
Via top PR agency Mischief, we were tasked with creating a series
of event bars that explored ASDA's product range,
including a growing range of spirits and liqueurs,
in an innovative and playful way.
The pièce de résistance was a Christmas dinner for 25 selected press and ASDA big wigs, that paired a seven course taster menu,
with palate cleanser cocktails inbetween each course.
We worked closely alongside Mark Richmond,
ASDA's head development chef, to create a multi-sensory
experience for these high-profile diners.
HAPPY NEW YEAR
25ml ASDA Extra Speical Gin
15ml Belvoir Ginger Cordial
1 tsp Blackcurrent Jam
15ml Lemon Juice
100ml Progrigio Sparkling Wine
Served in an Amber wine goblet
Garnished with a Blackberry