ROUTES TO THE ROOTS
London Cocktail Week draws quite a crowd nowadays.
Brands try and use this opportunity to connect with consumers
in unique and creative ways.
Jagermeister tasked Mix & Muddle with exploring how to use
Jager in high-end cocktails.
Routes to the Roots was born.
Focussing on Jager's heritage, we curated a bespoke cocktail menu
to showcase the many routes Jagermeister has taken to become the
global brand they are today.
From it's vinegar factory roots,
through the JagerBomb era,
and arriving at the innovative household brand it is today.
FROM VINEGAR TO KRAUTLICQOR
35ml Plantation 3 Stars Rum
15ml Ruby Port
7.5ml Balsamic Vinegar
15ml Lime Juice
10ml Honey Syrup
Served in a punch glass
Garnished with micro basil